Introduction:
Hello there! Today we will be discussing the power of word-of-mouth marketing and how it can benefit your business. Word-of-mouth marketing is when your satisfied customers spread positive messages about your brand or service to their friends and family. In fact, according to Nielsen, 92% of consumers believe recommendations from friends and family over all forms of advertising.
So how can you master the art of word-of-mouth marketing? It’s simple. You just need to remember three words: Engage, Equip, and Empower.
Step 1:
The first step is to engage with your audience. You can do this by communicating with them on social channels that have “intimacy” built in. For example, Nextdoor is a neighbourhood hub where neighbours talk to each other and share local news, advice, and recommendations. Claim your free Business Page on Nextdoor and communicate with your existing customers. This way, you can thank them directly when they recommend you to their neighbours.
Step 2:
The second step is to equip your customers with something to talk about. Traditional marketing strategies, such as TV commercials, direct mail ads, print ads, and business cards, are great ways to get your name out into the community. Make sure to hone your messaging and offer value in the form of discounts to grab new customers’ attention.
Step 3:
The third and final step is to empower your customers. Offer limited deals and discounts to new customers to create a sense of urgency. For return customers, you can offer a referral program or ask them to write a testimonial or review of your business. Having customers post about your services on social media is also a great marketing strategy to boost your local social media presence.
Remember, once your business is spreading through the community like wildfire, you’ll want to create a website where potential customers can learn more about your company and service offerings.
Conclusion:
In conclusion, the power of word-of-mouth marketing can help your business grow. By engaging with your audience, equipping them with something to talk about, and empowering them to interact with your business, you can master the art of word-of-mouth marketing and watch your business thrive.
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