Introduction:
Welcome to the world of online plumbing business! As a plumbing professional, having a solid online presence is essential for your business’s success. In this guide, we’ll discuss some crucial steps that will help you set up your online plumbing business and attract potential customers.
Step 1: Set up your official website or Google Business profile.
In today’s digital age, having an online presence is a necessity. Your website design is incredibly important for search engine optimization (SEO) and establishing your ranking on Google searches. Your website needs to be user-friendly, informative, and engaging to your potential clients. You also need to create a mobile-friendly version of your website, as more people are using their phones to browse the internet nowadays.
Your website or Google Business profile should have your current and updated information, including your business name, address, and phone number. This is important not only for prospective customers but also for Google’s SEO algorithm. Moreover, you should add landing pages for the specific services you offer and craft your language to convert potential clients into paying ones.
Step 2: Use your website to apply AIDA
AIDA is an acronym used by digital marketers to understand the typical consumer and convert them into paying clients. It stands for Awareness, Interest, Desire, and Action.
Awareness – The first step is to make potential customers aware of your business. You can achieve this by creating informative and engaging content that answers common plumbing-related questions. This content could be in the form of blog posts, videos, or infographics.
Interest – Once potential clients are aware of your online plumbing business, you need to build their interest. You can do this by providing exclusive plumbing tips, offers, and other incentives. For example, you can collect email leads from your website’s contact form and send emails with friendly tips on how to winterize their houses and avoid broken pipes.
Desire – By emotionally connecting with the potential customer, you can build desire for your product or service. You can do this by touching on specific pain points of clients and explaining how you would assist them in your way.
Action – Finally, you need to encourage potential clients to take action. This could be in the form of a call to action (CTA) such as setting up a call or offering a free consultation. Your CTA should be geared toward your brand and a specific pain point.
Conclusion:
In summary, setting up your online plumbing business involves creating a strong website or Google Business profile and using it to apply AIDA to convert potential clients into paying ones. By following these crucial steps, you can attract potential customers and grow your business online. If you need help, consider hiring a professional website designer or digital marketer to assist you.
