3 Ways to optimize your content for Search Engines
Content, as we’ve all heard them say, is king. The truth is, it isn’t only what does the magic. There are some underlying factors such as search engines which aids the work that the content does. No matter the type of content that’s being produced, Google would help get an adequate amount of audience and traffic.
There are many factors Google considers for a post to rank highly. However, these three simple ways can help you optimize your content rightly.
- Make use of LSI Links in your page. LSI stands for Latent Semantic Indexing. It is an advance SEO tactics that allows you to rank for words and phrases that are related to the written topic. When used, it informs Google the topic and related keywords that your content covers. There are also available paid tools that can help with the selection of LSI words for your content. All you need to do with the tool is to enter a keyword and it’ll automatically create them.
- Use SEO. Optimizing your content for search engine is so important, because it can connect your write-up to the right audience. use specific keywords that are relevant to what your audience search for. Use these keywords close to your content title because Google tends to appreciate keywords that show up early in the tag. Also, try create longer contents because google prefer them over shorter ones.
- Pay attention to your technical SEO. Ensure that your website is optimized in such a way that it is mobile-friendly. If you experience any difficulties doing this, we have a team of experts at LSD Marketing to help with this. You may need to also pay attention to your website’s load time and confirm if it is fast enough.
These are only a few ways to optimize your website for search engine. You can share your SEO tips with us in the comments.
Your content lords it
It feels exciting to want to take your business online, or give your establishment an online presence, but what, truly, is the reason behind this decision? Expansion, right? If so, why settle for a website that isn’t achieving this?
Some websites lose leads as quickly as they get them, due to a number of reasons. One of which is insufficient web content. The mantra, “Content is King” holds true, even on websites. Yes, we agree that the overall aesthetics of the website is important but what keeps your site visitors coming again and again? What expresses the personality and values of your brand online, and what makes them take desired actions on your site? Your website’s content is the very center of it all.
Refuse to make the error of using too little content on your website. It leaves your visitors with unanswered questions, does not establish your brand as an authority in the field, and doesn’t build trust in what you do.
Let’s help secure more leads for your establishment, by making certain that your current website isn’t making this error. Kindly join in the conversation in the comments.
Cheers!
Brand Image
What it is, its significance and examples
Brand Image is the perception clients have about a brand. It very well may be characterized as the impressions the brand have on the thoughts and personalities of the clients. It is created during a given time frame, and is created into an image based on their connections and involvement in the brand. These connections happen in many forms and not really include the buy or utilization of goods and services.
Brand image is an idea of the brand that clients have in mind. These ideas are summations of convictions, thoughts, and impressions that a clients hold in regard to the brand.
A lay explanation of brand image could be – the clients’ view of the brand with regard to their communications and involvement in the brand or their convictions of what the brand could be. Brands are perceived differently by various clients. Thereby, creating the need for a reliable brand image for businesses.
The significance of brand images
Companies make effort to create a solid image for their brand as it helps in achieving their business goals. A solid brand image have these benefits –
- increased revenue as more clients are drawn to the brand.
- Ease in presenting new items under a similar brand.
- Builds the trust of existing clients, and helps to retain them.
- It improves client-customer relationship.
An company with an awful image might struggle to establish another product under its current brand image.
Examples of brand image
- Walmart is most popular for a retail brand selling goods at a much lesser cost than the regular retailer would.
- Rolls-Royce is a top notch brand known to cater for affluent elites in societies.
- Brand image of Nike is unique in relation to other attire brands. It’s viewed as a faction brand which bargains just in athletic apparel.
- Pepsi, Fanta, and Coca-Cola are brands known to be bought during the times of celebration.
- McDonald’s has a image of an affordable brand that serves it customers speedily.
Minimalism and Web Design
Minimalism in plain terms is simplicity. In a layman’s term, minimalism means making a design simple. It involves the decluttering of a web design in such a way that only necessary minimal elements are used in the creation of such designs.
Minimalist designs are designs that make use of the most basic essential design element to reveal its content clearly to the viewer. In a web design, to achieve minimalism, designers make use of fine delicate lines, simple yet bold text and so on.
As concise as this might seem, it sometimes requires a great deal of effort and time to achieve.
3 Essential Characteristics of a minimalist website design
- The use of negative space: It helps the viewer focus and avoids distractions.
- Minimalistic designs make the text a part of its design by using it sparsely.
- These kinds of websites use images that aren’t so complex to convey their message and the rich.
Reasons why minimalism is needed in Web design
There are several reasons for minimalistic designs.
- It encourages focus. This form of design enables the web viewer’s focus, first, on important design elements
- It helps easily reveal or display web content and promote readability. This, in turn, emphasizes the content of the website rather than its aesthetics
- Minimalistic designs tactically make use of spacing to direct the thought process of web viewers -to what matters.
- Minimalistic web design are fast loading, clear and easy to navigate.
- They are great for user experience
The Disadvantages of minimalist designs
As much as the advantage of this form of design has their advantages, there are also its disadvantages.
- It reduces the display of web aesthetic creativity.
- Minimalism in design can sometimes be likened to a boring or unfinished design.
- Since the concept of minimal design isn’t limited to just the design elements, but rather it also affect the text and text content, communicating via such sites is also kept at its minimum taking complex conversations elsewhere.
Branding and Brand Identity
Do these mean the same things?
These two terms, alongside “brand image” and logo, are more often mistaken to be or mean the same thing. However, they are all different.
A brand is a perception or concept generally held by people about your business/company, product or services.
A brand identity, however, is something that can be visually identified or a recognized brand. It can be a symbol, a logo, a sound, a color, an aroma or scent, and a taste.
Notwithstanding the difference between both terms – branding and brand identity, are aimed towards telling your unique brand story and building customer trust and relationships.
5 Importance of this for your business
There are many importance of branding to businesses. These are five importance of it just to get you started.
- Branding helps your customers identify you.
- It helps you sustain your business goals, mission, and vision.
- It can help your customers build trust in your brand.
- Branding helps your customers easily recommend you.
- Your brand separates you from other businesses.
3 Errors of branding many startups organizations make.
- Having no Brand. This is a huge error in business. You might say to yourself, “I’m just starting up” or “It’s just a one-man business so I don’t need a brand”. These are absolutely wrong. You might be a very new startup but then again, this is the best time to define your branding, and as a one man business, you need a personal brand.
- Inconsistently adhering to the business brand guide. It is one thing to have a brand and another to adhere to it. In making your customers and prospects, identify your brand’s consistent usage and adherence to these are key, no matter the platform.
- Ignoring your brand guide. As a startup, seek opportunities to showcase your brand continually. This helps it register in the minds of your audience and gradually establishes the business brand.
Responsive website design and its usefulness
Responsive website or responsive design describes the ability of a website to adjust and fit decently to any type of screen. Be it a desktop screen, or a mobile device, the contents of the website should fit perfectly and adequately too.
5 Importance of having a responsive website design
There are tons of reasons and benefits of having a great website design that responds and adjusts to any screen. Here are just a few.
- It gives your visitors the flexibility and options to access your site from any device and have a seamless experience.
- It helps reduce your website bounce rate. When visiting a site, visitors tend to not stay so long when the experience they receive is unstable and not inconsistent. This may portray your site and business as unserious.
- Responsive website design leads to higher conversion rate and higher engagement. The longer a visitor stays, the longer he/she engages with the contents and elements of the site, and the more chance it is that they’ll carry out an action or make a purchase, especially if the site is an e-commerce site which requires them to make a purchase.
- It helps websites rank highly with search engines, by enabling these search engines in linking and rating mobile websites from web.
- It aids lead conversion. Most users and visitors of a website visit using their mobile devices. Having a website that’s responsive website design encourages the easy flow and experience of the user, and the completion of tasks that they’ve set out to do.
5 Popular Website/ web design with great responsiveness
- Slack
- Shopify
- Notion
SEO: the types and how to improve it.
What is SEO?
SEO is an acronym for Search Engine Optimization. It is the process of modifying your website in such a way that it generates organic or unpaid traffic from search engines.
For your website to generate these unpaid traffic, you might need to make certain changes and additions that search engines can recognize and display your site amongst the tops in search results.
Types of SEO
There are up to fifteen or more types of search engine optimization. However, in this article, we would be focusing on only four of these fifteen, and discussing the entire types in another article.
- Content SEO: This type optimizes the content of your website. It focuses on the quality of your web content, the use of relevant keywords, the optimization of your titles and headings, the use of links relevant to the topic, and also the length of your content, to mention a few.
- On Page SEO: This talks about the optimization of every page of a website. Yes, search engines consider the entire website but when it comes to ranking, pages are ranked individually.
- Off Page SEO: As the name suggests, this type is not carried out on the website. It considers other means, such as brand promotions, use of backlinks, and the use of social media, to promote the website.
- Technical SEO: This involves the optimization of certain technical criteria on your website to improve the site’s visibility on search engines.
4 Ways to improve your SEO
The optimization of a website can be improved through a number of ways. Here are ways you can consider improving yours.
- Improving your website loading time.
- Using both internal and external links.
- Repurposing your web contents.
- Utilizing high quality keywords and visuals.