Ultimate Guide to improving your Click Through Rate (CTR)
The Ultimate Guide to Improving CTR – Increase Your Conversions With These Expert Tips!
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In today’s digital world, it seems like just about every website you visit has a blog post or an article that discusses increasing your click-through rate. The more you read and the more you research, the clearer it becomes that improving your click-through rate is one of the most important things you can do if you want to grow your business. While there are many different factors that affect your CTR, it’s often easier than you think to improve. Here are some expert tips on how to increase your CTR:
Create a Great First Impression
When someone lands on your website, the first impression you make on your visitors will determine whether they stay or bounce. That’s why you must use all the tools at your disposal to give visitors a great first impression. Now, you’re probably thinking that your website design is great, but there are a few things you can do to make your site even better. First, clean up your site. Remove all unnecessary clutter, use fewer graphic elements, and lower the overall design quality if necessary. Next, optimize your site for search. Improving your site’s SEO will make it easier for people to find your site and give them a better first impression. You can also use SEO-friendly URLs, include keywords in your alt tags and title tags, and make sure that your site loads quickly.
Break the Best Practices
There are a lot of things you can do to increase your click-through rate. But if they’re all done the same way, your CTR won’t improve. Instead, you need to break the best practices and create your own unique strategies to find success. That’s why it’s important to look at the data and see what other businesses are doing. You can also try breaking the best practices that have already been established to see if you can find success in a new way. For example, you might be doing a ton of CTAs on your landing page. You might even have 10 or more CTAs on your landing page before you’ve even asked for the sale!
Use A/B Testing
You can use A/B testing to determine what changes might increase your click-through rate. For example, let’s say you change one CT from a CTA to a non-CTTA on your landing page. You could then test the change by displaying one type of CTTA (for example, email signup) and another (a blog post). At the end of your experiment, you’ll compare the two versions of your landing page to see which one increased your CTR. By using A/B testing, you can find one change that boosted your click-through rate. This method is especially useful if you want to find one specific change that boosted your click-through rate. You can then use it again to figure out what else to change on your website to see if you can find even more success.
Research Shows That Video Drives More Conversions
Videos are a great way to increase your click-through rate. The research suggests that they’re even better than images at driving conversions, however, knowing how to use them is the key. First, you should understand what type of video is right for your website. If your content is more educational or if your customers are decision-makers, you may want to consider using a video with a sales-like script and a clear call to action. Next, you need to consider the length of your videos. Long videos are less likely to be clicked on compared to shorter videos. To increase your CTR, you should also use video replay buttons, video snippets, and video CTAs. You can also create video landing pages that include a call to action for your email signup, blog post, and other CTAs.
Conclusion
As you can see, improving your click-through rate is one of the most important things you can do to grow your business. By learning how to increase your click-through rate, you’ll be able to convert more visitors into customers and earn more revenue from every post. There are a few ways to improve your click-through rate and you’ll want to look at the different factors that may be affecting your click-through rate. This includes improving your landing page, optimizing your content, and creating CTAs that drive conversions. With these tips in mind, you can increase your click-through rate and create more revenue from every post!
related Articles: https://lsdmarketing.com.au/click-through-rates-and-its-importance/
Storytelling and marketing
We meet stories almost every day. From the moment we wake up in the morning and read the news over lunch with colleagues and tell them about the previous day until the evening watching movies. Everyday we are influenced by stories, but primarily by content. Thanks to the Internet, it is consumers and customers who choose what content they will receive where and when. The era of violent and annoying marketing has been left with the past. Today, a simple advertisement that aims to force a customer to buy is not enough. The world of technology, the world of advertising and with it the world of storytelling are changing.
The need to ask and analyze stories
Imagine that right now, after reading this article, you have decided to incorporate storytelling into your marketing strategy. You may think that you do not know how to start and why storytelling is important to you. I recommend you ask yourself these three basic questions:
- Who are my audience?
- How do I want storytelling to go?
- Why should my customers listen to me?
After answering these questions, the most important part comes, and that’s an accurate audience analysis. Who is your audience? Have you imagined your target group? And what about your B2B partners? After all, they are also people, who have their own worlds and interests. The problem for small and medium-sized companies is that they do not think about their business partners on a deeper level than the big business one. Precisely by analyzing your audience, you can work effectively with storytelling at all levels of business.
Gaining more customer attention through storytelling
Good stories make up relationships, and relationships make people interested. Creating a relationship with a customer with a brand or product is quite a complicated process, which is divided into two main parts:
- Reaching the audience: Your stories must not only be interesting and colorful, but they must meet the condition of honesty and authenticity.
- Audience growth: The vocabulary of a good marketer and business includes terms such as share, follow and likes. These three “marketing variables” move the world of advertising in quite a way. Today, the world of advertising and brand storytelling is quite different from what it was 300,000 years ago, and yet it has the same function.
Stories unite people and it’s up to each of us who we want to listen to and who we are loyal to.
Boosting Your Website Traffic
Do you have a website? If you do but no one knows about it, it’s practically as if you don’t have one. Increasing website traffic is vital. It includes increasing the following traffic sources:
- direct traffic
- natural traffic from search engines
- traffic from external links leading from other sites
- traffic from advertising links
Direct traffic
This is a direct entry in the browser window or the selection of links in browsers. It requires web address knowledge and assumes product knowledge. It is mostly used by loyal and returning visitors. You increase your direct web traffic by;
- Internet address communication within advertising campaigns
- providing a web address on company materials
- prompting the user to bookmark the page
Natural traffic from search engines
Natural traffic – natural search, results account for the largest share of website traffic – up to 75% of all traffic sources. Search engines evaluate pages by index, up to 200 factors enter the evaluation. The goal is to rank first in the search results for relevant keywords. Your traffic from natural search results increases by;
- the content of your site
- keywords (links) on the site
- the relevance of your site
- flawless source code
- relevant and valuable texts
- clear navigation structure
- regularly updated content
All of these activities need to be considered when creating a website.
Traffic from external links leading from other sites
External links increase traffic through external references – referring sites. Quality external links increase the quality of the site. Growing site rankings affects the position in search engines.
Link building is a purposeful activity whose job is to build backlinks. The goal is to have a balanced number of links of different, rather better quality, pointing to your site.
How to increase the number of external links?
Register in special trade union databases and trade union catalogs, company databases, product databases. Write articles, publish on your own website. Have unique and quality content. Or contact a professional marketing company. Publish to third-party servers. Publish press releases. Exchange quality links. Write posts in discussion forums, weblogs. Other forms: link baiting, ghostwriting.
Errors that may be hurting your website
In today’s article, we’ll try to show you why so many current websites aren’t meeting their goals. This problem can be considered common because according to a past research, this problem is experienced by as high as 75% of all websites. What them could the problem? Look through the possible causes below for a start.
- Your site does not have a defined destination
Don’t create sites just because your competition has them. Try to think about what the site should bring to your visitors. Your site should always give value, and show people what it wants them to do. In addition, it is good to guide people to the expected destination with a system of buttons and simple navigation. Try not to delay people and instead simply lead them to your desired goal. Define a clear goal for each of your pages.
- Lack of quality control
Graphic design will often appeal to you very well, but what if you can’t find what you’re looking for on a site. A lot of companies focus on what their website will look like, and it’s often almost the only thing they care about. This is currently one of the most fundamental flaws of most sites. But in the world of information, content is king. Of course, graphics are also important (many users judge trustworthiness), but what should dominate the site is primarily the quality information that the user is looking for. In addition, the content should of course also be well structured for easy orientation of visitors.
The introductory page is also very important in terms of content – your shop window. If you do not take the visitor there, you will usually lose him. There is nothing worse than when a potential customer comes across a meaningless talk “About the company”.
Fill the first page with what you offer and what makes you better than the competition.
- The page cannot be found
What is a website for if it is impossible to access it? You don’t have to be a complete SEO expert right away, but you can see if at least some of the keywords appear in the search on the List and Google and what percentage of people came to your site from search engines. Google Analytics, for example, will easily find out for you.
- The design consists mainly of pictures and animations
Usually these website pages don’t even have to look bad, but search engines have problems with them, because where there is no text, there is nothing to index. As a result, you will find it difficult to find any good positions in your search. Not to mention that such sites are almost inaccessible to people with visual impairments.
In addition, if you want the site to display mobile phones, this approach is completely unusable. The same is true for pages composed largely of Flash animations.
- The site tries to deceive the search engines
Here you can come across pages where it is evident in the code that the creator tried to deceive the search engine robots with various deceptive techniques. From today’s point of view, this is a very amateur act, because search engines can already recognize these tricks and they also penalize such do-it-yourselfers with “negative points”. Don’t be fooled by various SEO wizards, don’t pay any miraculous “SEO bars”. Black hat SEO tricks can work, but usually only temporarily.
- Out of date
Does it happen to you too? You will be taken to the “Copyright 2005” page. The latest news in the system is “We have launched our website for you – administrator – January 1, 2005”. What are you going to do? Will you still feel that the web can give you something after X years?
Writing news is not only beneficial for users. Building and expanding your website is also very good for search engines who like “wide” websites and their robots like to return to them.
- Not adding your contact information
A company that offers something should have its contact email, an address and a few names that you can contact. There is nothing worse than virtual companies with a single email address.
You may want to appear even more credible, by also providing a contact number – this is a guarantee that the company is really located somewhere. Believe me, 99% of people will never call, but they will feel like they can whenever they can.
Ways To Take Advantage Of Local SEO
When it has to do with local SEO, Google search results have long created an exclusive space for local businesses. The map, which is based on the searcher’s location, shows the three most relevant traffic. However, it suppressed the standard organic results in lower positions. This means that if you’ve previously appeared just below the paid ads, your business will now appear three places lower. So how do you get into this map and gain an edge over the competition? The answer is local search engine optimization (SEO).
Whether you own a restaurant, a hair salon, a store or any other business, it’s time to stop ignoring local SEO and get into the action.
4 tips to rank on search result maps
- Get to the map with Google My Business: In order to appear in the map, you need to register your company on Google My Business. Use a Gmail account like you do when you sign in to Google AdWords or Analytics. As you know, the map shows the three most relevant results. Google takes location into account first, but also looks at other local optimization factors. For example, how consistently you have information filled in Google My Business. Afterwards, ensure that you verify the location of all your operations
- Achieve the highest number of stars: What else directly affects search results? Well, the aforementioned Google reviews. Potential buyers are often interested in other customers’ previous experiences. Based on these, customers decide whether to try the product, and Google decides whether to show your business above. Reviews are amazing as long as your satisfied customers write you a positive and truthful review. One or two bad experiences are usually lost in that sea of good references. As a rule, however, the dissatisfied are the “noisiest” and leave visible lengthy comments. Then it is necessary to answer and best to apologize for the negative experience. Don’t forget to ask your customers directly if they will give you their rating and reviews. Several of them will definitely dare.
- Use Local Backlinks: As part of local SEO, you will find useful backlinks from the websites of the city where you are based, as well as local organizations or other local authorities. Collaborate wherever relevant to support your local link building. We encourage you to verify that your information, such as business name, address, and phone number, is the same on all websites. Discrepancies between this information could adversely affect local search results
- Be more popular with Google+: The easiest way to make friends with your most popular search engine is to use its social network, Google+. It doesn’t seem like it, but it was created in 2011. Since then, its popularity has not grown rapidly, but the content published via Google+ is immediately indexed. In addition, you can match it with your Facebook content. Just a little care. Simply the more active followers on Google+, the more the Google algorithm likes you.
Click through rates and its importance
Click -through rate (CTR) is a percentage metric that reflects the ratio of the number of clicks on an ad or email to the number of views. CTR is commonly used to measure the effectiveness of paid search, display, and email marketing campaigns.
Click-through rates are clear indicators of the success of a marketing campaign. By calculating the number of people who actually clicked on the ad after the presentation, it shows you the strengths or weaknesses and the quality of the ad, images, positioning and keywords. In most cases, improving the click-through rate is a suitable measure to increase conversions and ultimately generate more sales. To find out if a paid search and display advertising or email marketing campaign is truly successful, you can compare your click-through rate to industry averages.
Click through rates and how it optimizes Conversion
A high CTR does not mean high sales or a high conversion rate. CTR and conversion can even have an inverse relationship. Ads targeting curiosity clicks result in fewer sales percentages and fewer overall conversions than ads targeting qualified clicks.
There are many tricks to increase CTR, but the key to higher conversion rate of the whole conversion funnel is maintaining coherent content. For example, if searchers are disappointed after clicking on a PPC ad because the page behind the ad is irrelevant to their search query, they will leave without much hesitation. The click-through rate is then high, but the bounce rate increases and the conversion rate decreases. For conversion optimization, it is therefore important to keep an eye on all relevant metrics and not just measure the click-through rate.
CTR and SEO
The top three websites listed in Google search results account for almost 50% of clicks. SEO therefore has a significant impact on a website’s click-through rates. When a result contains a description tag that is optimized for natural search engine results, the likelihood of a higher click-through rate increases. Descriptions that include the target keywords or keyword phrases, as well as descriptions that are well-written and concise, can make a visitor click on that particular link more often. A low CTR in the SERPs is an indication that the title and meta description should be optimized. Rich snippets displayed in search results can also increase CTR.
Is click-through rate a ranking factor on Google?
Google does not use CTR as a direct ranking factor as it is a “loud signal” and could be exploited by spammers. On the other hand, Google also says they do use the CTR in certain circumstances, but don’t directly adjust rankings based on that. Instead, they use the CTR indirectly in controlled situations to validate the quality of the search results. Google uses the CTR to verify that an algorithm change has the desired results. “Controlled situations” means that the search engine takes a portion of the search results, tests changes, and uses click-through rate as a metric to determine whether the changes had the desired impact of improving user engagement.
However, together with the bounce rate, the click-through rate can influence the ranking of a website . A high CTR in connection with a high bounce rate is a sign for Google that the content does not deliver what the ad promises or that the website content does not match the search query. This usually leads to a worse ranking. On Google and Facebook, click-through rate is also a quality factor for paid ads.
Quick way to calculate CTR
To determine a campaign’s click-through rate, total impressions must be divided by total clicks, then multiplied by 100. The formula for calculating the CTR is:
CTR = number of clicks / number of impressions x 100
For example, if an ad generates 200 clicks on 7,000 impressions, the CTR is 2.85%. (CTR = 7000 / 200 x 100 = 2.85%)
Your Brand Personality and your business.
With every interaction with your customers, your company reveals something about itself as a company. All of this information comes together to create a brand personality. Brand personality influences how customers interact with companies, including whether they buy something or whether they visit your website rather than those of other providers.
What is a brand personality?
Also known as a brand persona. It is made up of various properties, values and personality traits. All of these traits help businesses be accessible to different types of customers in a variety of ways. If customers associate human characteristics with a company, it is an indication of a functioning brand personality.
It can be abstract in the sense that when customers see your logo, a human image of your brand is created in their minds.
What makes a good or effective brand personality?
An effective brand personality may have these features and more.
Great value – Your business value is the substance” of your business. What value are you offering your customers that they can’t get anywhere else? A certain type of product, the quality, the price, or even something they can identify with? Your identity and personality should match your business model.
Uniqueness – It is particularly important for new brands to stand out so that people remember them. A funny picture or an extraordinary gesture can turn an unknown startup into a company that everyone knows.
Authenticity – It should always reflect your business goals and culture.
Trustworthiness – People will stop listening to a brand when they realize that brand is lying.
Authority– Customers expect brands to be experts in their field. A brand that is confident about who they are will attract more customers.
Why do I need a one?
Your brand persona opens up an opportunity for your company to build a strong relationship with customers. What will customers think of when they see your logo, products, or hear your jingle? Will your brand personality be positive and represent your company’s values, goals and mission? Never forget: If you don’t try to use the right identity, you will inevitably be given the wrong one. Make sure you take responsibility for your identity from day one.
Let’s illustrate the effect of such a persona on a company: Imagine a girl and her mother go shopping for volleyball equipment together. You come into contact with two different brands that sell such equipment.
The first company is represented by an ambitious, athletic girl who fights for every victory. The second brand has no personality and conveys nothing about its identity.
Definitely the girl and her mother will purchase the volleyball equipment that has an identity, because she could relate with the brand.
This example makes it clear that a company with the right persona can be particularly successful compared to its competitors.
So you see, having a brand personality puts you at the advantage. Examine your business today and see if its personality aligns with your business values.
Practicable ways to boost your social media engagement
Every day, companies join social networks, however it’s not enough to be there. It is very important to have a good strategy that supports your social media engagement game.
One of the objectives of the strategy will be to achieve an active engagement of your followers on social media. This interaction will be a clear reflection of how your brand is perceived and the degree of engagement it generates on networks.
To encourage participation and engagement among your followers, consider these 10 tips below. Let’s do it!
Tips to encourage your social media content engagement
- 1. Don’t just talk about your brand: Sometimes in creating content, we tend to focus only on talking about ourselves. If your page’s content is all about you, it becomes self-promotion. We recommend that you alternate corporate content with informative content that may be of interest to the user.
- 2. Talk about the “hot topics”: To encourage participation, it is good to talk about current topics that are still trendy. They are the focus of many users who are willing to give their opinion.
- 3. Respond to your followers as soon as possible: Reaffirm their opinions, contrast them or clarify their doubts. Always deal with your followers in kindness and tact even if you are having a very bad day! This will boost their confidence and trust and they will feel motivated to continue getting involved.
- 4. Create a posting schedule: Know localized important dates and generate special content during these days. This will help you increase engagement and participation on your social media page. Be it Valentine’s Day or Father’s Day? Have an engaging celebratory content posted to specifically mark the day, your users will appreciate it.
- 5. Throw questions to your followers: Nothing better than asking to get an answer. Choose topics that are current or that may be of interest to your community and start asking. Surely from the answers you discover new interests that will help you create more interesting content for them.
- 6. Keep in mind the schedule: Take note of the best times to publish your content. This may take some time to get right but you will get more feedback from users when you get it right.
- 7. Show the most human side: Make known some things about your brand – your teamwork, meetings, your work lunches and so on. This will humanize your company and give users confidence to engage more on your social media pages.
- 8. Mention and tag other users: This is certainly a good way to create conversations. Mention a user who you think might be interested in what you’re posting or involved in. This lets them know that you see them, appreciate them, and have them in mind when you’re creating your content.
- 9. Post “close” content: Dealing with a local topic that touches the user closely will make them feel identified and encouraged to participate in the conversation.
- 10. Pamper the content of your users: Do not expect your followers to always come to participate. If you see that there is little activity, move your body! Don’t stay waiting and go to your users’ website, blog or social networks to comment and share their content. Be social and empathic and they will be too.